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Social Media Marketing

An author platform built steadily, rather than a burst of posts around release week.

Overview

Social Media Marketing

Readers follow authors, not books. The accounts that sell consistently are the ones that were already interesting before there was anything to promote. That takes a rhythm you can actually sustain — which usually means posting less often than advice suggests, but never going quiet.

What's Included

Everything in this service

Channel strategy

Which platforms suit your genre, and which to ignore.

Content calendar

A month planned ahead so posting never depends on inspiration.

Design assets

Quote cards, cover reveals and teasers in your visual identity.

Community management

Replies and comments handled in your voice.

Paid amplification

Budget behind the posts that are already performing.

Monthly reporting

Growth, engagement and what it translated into.

How It Works

The process, step by step

  • Audit

    Existing presence reviewed against comparable authors.

  • Strategy

    Platforms, cadence and themes agreed.

  • Production

    Content created and scheduled in monthly batches.

  • Manage

    Published, engaged and reported on.

What You Receive

Deliverables

Channel strategyMonthly content calendarDesigned asset packCommunity managementMonthly report
Pricing

Every book is different, so we quote on scope rather than a fixed list. Tell us where your project stands and we will send a costed proposal within one business day — no obligation.

Request a Quote →
Questions

Social Media Marketing FAQs

It depends on genre. Fiction does well on TikTok and Instagram; business and non-fiction on LinkedIn and X.

No. Plenty of successful author accounts never show a face.

Meaningful growth takes three to six months. Anyone promising faster is buying followers.

Yes, in your voice and with your approval on anything sensitive.

Related

Works well alongside

Ready to start?

Tell us about your book and we will come back with an honest assessment and a costed plan.

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